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Total Mom Inc receives Anthem Award for its partnership with The Scotiabank Women Initiative



Toronto, ON (Feb. 21, 2023) – The International Academy of Digital Arts & Sciences (IADAS) has announced the Winners for the 2nd Annual Anthem Awards. The Webby Awards launched the Anthem Awards in 2021 to recognize social impact work across the globe.


Total Mom Inc has been recognized with its second international award for its national entrepreneurship initiative, Canada’s Total Mom Pitch, in partnership with The Scotiabank Women Initiative. The initiative was selected from nearly 2,000 submissions from 43 countries worldwide by the International Academy of Digital Arts & Sciences.


Total Mom Inc has been awarded Silver among leading global brands, foundations and celebrity initiatives in the Diversity, Equity & Inclusion - Partnership or Collaboration category next to Google, Meta, and Crown Royal.


Anthem judges are intellectually diverse leaders with renown across the impact industry with expertise that spans across issue areas, including; Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate.


Members include


  • Shayla Tait, Director of Philanthropy at The Oprah Winfrey Charitable Foundation.

  • Nicholas Thompson, CEO, The Atlantic

  • Christina Swarns, Executive Director, Innocence Project

  • Zarna Surti, Global Creative Director, Nike Purpose

  • Maurice Mitchell, National Director, Working Families Party

  • Lindsay Stein, Chief Purpose Office, Tombras

  • Jennifer Lotito, President & Chief Operating Officer, (RED)

  • Lisa Sherman, President & CEO, The Ad Council

  • Emily Barfoot, Global Brand Director Dove, Unilever

  • Trovon Williams, Senior Vice President of Marketing and Communications, NAACP

  • Roma McCaig, Senior VP of Impact, Clif Bar

  • Michelle Egan, Chief Strategy Officer, NRDC

  • Dinah-Kareen Jean, Senior Manager, Social Innovation, Etsy

  • Sarah Kate Ellis, President & CEO, GLAAD

  • Jad Finck, Vice President of Innovation & Sustainability, Allbirds

  • Christopher Miller, Head of Global Activism Strategy Ben & Jerry’s


Total Mom Inc has been breaking down barriers that women face when it comes to launching and growing their businesses and being a caregiver for five years now. The company advocates for women who are misunderstood, underrepresented, and waiting to access working capital or support.


“We do this work to change the narrative around modern businesswomen and to highlight moms in the light they deserve. We still have days where someone assumes when you say “mom” and “owns a business” that she's somehow into multilevel marketing. It’s tone-death and frustrating to hear caregivers misunderstood because of their family situation, especially when we know thousands of founders who run viable businesses and want to be taken seriously...like yesterday,” says Anna Sinclair, Founder and CEO - Total Mom Inc, and mom of 2.


Total Mom’s mission is to continue to support women entrepreneurs as they travel through motherhood and their business journey, as they overcome challenges such as inequality around gender gaps, pay, and finding childcare. In response to these challenges, Total Mom launched Canada’s Total Mom Pitch - more than a business pitch competition, the Pitch program offers a forum for women-led business ideas to be heard, seen, and discovered nationwide.


Many of the previous applicants have landed notable media appearances on TV, been asked to go on Dragon’s Den, and have been featured in Forbes and even on the websites of major financial institutions. Canada’s Total Mom Pitch is known for opening doors and opportunities for women nationwide.


“Our world looks completely different now, and most moms opt for more flexible work and career circumstances. We want fair and equitable opportunities for a thriving career, which often means creating our own jobs and hoping we get funding to see them grow. Women are incredible at driving impact, and working moms want to build beyond the average paycheck. Our goal is to make becoming a successful entrepreneur and running a business while being a parent less overwhelming and more clear. As moms, we already have a lot on our plates, and running a business takes a lot of resources and access to funds. We want to help moms succeed and gain economic and financial independence on their terms” says Sinclair.


About Total Mom Inc.


Total Mom Inc is a 100% women-owned company on a mission to transform the way women access support, education, and community on a personal and professional level. Total Mom offers entrepreneurship and business lifestyle programs to help women grow a profitable and sustainable business, all while juggling motherhood.


Are you an organization or company interested in partnering with Total Mom? Let’s chat! Reach out to info@totalmom.ca and create an impactful partnership.


Total Mom Pitch Partnerships


If you are interested in supporting this program or becoming a sponsor, please email jenelle@totalmom.ca to learn about the opportunities to help thousands of women grow their businesses and access the right tools, products and services to scale.


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