Frequently Asked Questions
 The mother of all Pitches, Canada's Total Mom Pitch is a national, non-dilutive entrepreneurship funding & awards program built for Canadian moms juggling motherhood and their business. It was founded in 2018 by an award-winning entrepreneur and mother of 3, Anna Sinclair, after recognizing the gaps modern-day working moms faced in their careers.
 Each year, Total Mom Inc brings together and recognizes business owners at every stage, from fresh concepts to scaling companies across Canada. Then the industry comes together for the awards gala to celebrate, connect and support women across the country.
 Applicants & finalists get national exposure, all while accessing mentorship, coaching, community, and the chance to pitch their business for $50,000 in non-dilutive funding, national media and PR exposure, advisory services & gifting from our Sponsors. This is not just another pitch program. Our judges and coaches are invested in helping you identify gaps in your business so you can move forward stronger, regardless of where you place in the program.
 When you apply to pitch, you are stepping into a community that is rooting for you.Â
Total Mom Business Awards are a separate awards track within Canada's Total Mom Pitch program. You do not need to apply for Canada's Total Mom Pitch to be eligible for a Business Award. You may apply for a Business Awards, the pitch competition, or both.
While the Pitch program follows a Top 100-to-Top 5-to-winner format, the Total Mom Business Awards celebrate mom entrepreneurs across specific categories sponsored by leading Canadian brands. You can apply for both the Pitch program and the  Total Mom Business Awards at the same time. Winners are announced live on stage at the Finale on February 10th, 2027. When you submit for a Business award, you are standing for all your hard work and letting us show Canada the impact you are making with your business.
There are many programs and networks for women entrepreneurs in general, but mom entrepreneurs face a unique and often unacknowledged set of challenges. Total Mom was built specifically to support, celebrate, and advocate for moms building businesses amid everything else they carry. When you share your story through this application, it also contributes to an ongoing study that helps organizations and governments better understand what mom entrepreneurs need.
To be eligible for Canada's Total Mom Pitch, at the time of entry, you must:Â
Be a legal resident of Canada and 18 years of age or older (Quebec residents are not eligible at this time)
Self-identify as a woman entrepreneur who is or has been a caregiver at some point in your life. We use the term "mom-identifying" broadly and inclusively, and this includes step-moms, grandmothers, adoptive mothers, and any caregiver who identifies with that experience
Own or operate your own business, or intend to operate within the Canadian market
Have current total annual sales under $2,000,000 CAD - if you make more, please apply for a recognition award and look through those categories.
Not have been a Top 5 Finalist in a previous Canada's Total Mom Pitch
All stages are welcome, from concept to already trading. We do ask that you have a well-thought-out, viable business that you have been actively working on for at least the past year. If you are still in the idea phase and have not yet begun building, we encourage you to take time to further develop your concept before applying.
Quebec has specific, strict rules governing contests to protect its residents. We fully respect those rules, and they prevent us from including Quebec residents in the program at this time. We hope to find a path forward and will communicate any changes as they arise.
Absolutely! Previous applicants who did not reach the Top 5 are not only eligible but encouraged to apply again. We love watching how businesses and founders grow from year to year. Your past application will not affect your current one, so come back with fresh eyes and show us where you are now.
Applications are submitted through a third-party platform. Click the Apply Now button at www.totalmompitch.ca to be directed to the application. Fill in your details and click submit. It is that simple.
 Pitch & Total Mom Business Award Applications now open until November 15th, 2026, at 11:59 PM EST.
No there is no application fee t apply to Canadas's Total Mom pItch or the awards. However there is a platform fee of $35 for the tech platform that we are using for applicants and judges to access.
The application asks for information about you and your business so we can get to know you properly. There are no trick questions, just an opportunity to share where you are, what you are building, and what you need. The more honestly you share, the better.
 If you make it through as a Top 100 Semi-Finalist, you will be asked to submit a short 60 to 90-second video along with additional details about your business as part of the next round.
Keep going! Once you are ready, complete and submit your application, and you will receive a confirmation notification right away. If you run into any issues or have questions before submitting, reach out to ashley@sinclaircreativeagency.comand we will help you through it.
Congratulations, you are officially in the running! We will review your application and be in touch. In the meantime, stay connected with us on social media and keep an eye on your inbox for updates, program news, and events designed to support you throughout 2026.
June 1st 2026: General Pitch and Total Mom Business Award Submissions open
November 15, 2026: General (Pitch) applications & Total Mom Business Award submissions close  at 11:59 PM EST
November 23rd, 2026: The Top 100 Semi-Finalists are announced. Semi-finalists will participate in two coaching and mentorship webinar calls with industry experts.
December 8th 2026: The Top 5 Finalists are announced.
December 10th 2026: Total Mom Business Award finalists are announced.
February 10, 2027: The Grand Finale and Networking Gala in Mississauga, ON. The Top 5 will pitch their businesses live to the judges, and the grand prize winner will be crowned on stage
Making it to the Top 100 is a real milestone. Here is what comes with it:
Invitation to 2x Top 100 Webinar Calls with industry leaders & sponsors ( this is your chance to meet with large brands and get on their radar).
Access to funding pathways and capital education, and introductions
Special Discounts and top 100 perks from our sponsors
Feature in the national media and storytelling campaign (top 100 videos)
Access to the Total Mom Pitch founder community
Reaching the Top 5 means national recognition and dedicated support leading up to the Finale:
Everything is included in the Top 100
Dedicated pitch coaching ahead of the finale event!
A spot on the stage on February 10th, 2027
National media and PR exposure packages and interviews
Finalist gifts at the event from various partners and sponsors
Social Media promotions + next level attention!! All of our past top 5 have gotten scooped up by TV shows, investors, brand features, podcasts and more!
Total Mom Pitch Grand Prize
One Canadian founder will walk away with a winning package valued at $50,000, which includes non-dilutive funding, national media and PR exposure, advisory services & gifting from our partners, designed to accelerate real growth and celebrate your hard work. This is not just capital, it is access to the strategy, visibility and ecosystem built to move a business forward.
National media exposure highlighting you and your company
Inclusion in the post-awards press release
A dedicated winner announcement blog post
Inclusion in the post-awards newsletter
A dedicated LinkedIn post tagging you and all sponsors, announcing your win
A live cheque presentation on stage, red carpet photos, media interviews, a thank-you speech on stage, a meet and greet with all the judges backstage, and a group shot to commemorate the night.
The top 5 finalists are expected to attend the Finale in person to deliver their pitch live on stage. A ticket to the gala is included in your finalist package.
You can read the full terms and conditions at https://www.totalmompitch.ca/faq/terms
We would love to hear from you. Reach out to ashley@sinclaircreativeagency.com and we will get back to you as soon as we can.