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The 2024 Canada's Total Mom Pitch presented by Intuit QuickBooks

Total Mom Inc. is dedicated to empowering working women across the nation, and we are excited to share with you what went down on May 29, 2024, at the 6th annual Canada's Total Mom Pitch, presented by Intuit Quickbooks, powered by Bell.

The 2nd Annual Canadian Women Entrepreneur Industry Gala (CWE's) was the perfect stage to host the finale of Canada's Total Mom Pitch.

Hosted by Sonia Mangat

We were thrilled and grateful to have Sonia Mangat host this year's pitch. Her energy and authenticity lit up the room, and her passion for women's empowerment and entrepreneurship made her the best host ever!

Pitches that Inspired

The four finalists took the stage at the Canadian Women Entrepreneur Industry Gala in front of an audience of over 350 professionals, including top C-suites from major brands! The top four rocked it! They truly showcased their impactful businesses and the gritty and brave entrepreneurial spirit it takes to grow.

One after another, the finalists delivered engaging pitches that captivated the audience.

The Top 4 Finalists Who Pitch Live on Stage:

  1. Siobhan Hamilton - Safe App

  2. Maria Cruz-Lind - Sanamaria Food Services

  3. Miki Talebi - oomé

  4. Hai Nguyen - The Shed Coffee

The finalists pitching live on stage at the CWE Gala

A Panel of Expert Judges

Our panel of expert judges—including seasoned entrepreneurs, investors, and industry experts—had the difficult task of selecting a winner after all the finalists pitched.

Their expertise and experience were crucial in determining the winner of Canada's Total Mom Pitch.

Let's take a look at the Inuit QuickBooks VIP LOUNGE

The Executive Judges in action at the CWE Gala

This year's judges included: Kelly-Ann Massingberd - Group Marketing Manager - Intuit QuickBooks

Helena Cain - VP, Atlantic Ent. & Nat. Midmarket Sales - Bell

Paula Festas - Co-Founder & CEO - Huumans

Natasha Walji - Managing Director, Google Customer Solutions - Google

Tara Bosch - Founder - SmartSweets

Tanya Hayles - Founder - Black Moms Connection

Julie Cole - Co-Founder - Mabel's Labels

Allison Freeman - CEO - Chair-man Mills

Karuna Scheinfeld - Chief Product Officer - Roots

Lisa Mattam - Founder & CEO - Sahajan

Natasha Koifman - Founder & President - NKPR

Tammy Eckenswiller - Director - Love Good/Flow

Supportive Community and Mentorship

The Top 4 Finalists received valuable mentorship from Google experts during the competition. Thank you to the Google team for volunteering their time to mentor and prepare our Top 4 finalists for their big moment on stage!

One of the cornerstones of Canada's Total Mom Pitch is to equip our community with the essential resources and guidance to transform their businesses. This could not be possible without the support and dedication of our volunteer mentor :)

This year's finalist mentors included:

The Winner of Canada's Total Mom Pitch!

After much anticipation, the judges made their decision, selecting the winner of Canada's Total Mom Pitch - Miki Talebi, founder of oomé

oomé is a premium smoked tofu company. "Our products are marinated with clean and simple ingredients and then smoked with cherry wood that we source from our family cherry orchard. We are proud to be plastic-negative certified – this means that for every package of smoked tofu sold, we remove two packages' worth of plastic from our environment. At oomé we are on a mission to celebrate family and great-tasting food, while creating a brighter future for our planet and generations beyond us."

The winner of Canada's Total Mom Pitch, Miki Talebi, Founder & CEO at oomé

Also Featured - Recognition Award Winners

YoGPS - Digital Innovation Award presented by Bell (Helena Cain - VP, Atlantic Ent. & Nat. Midmarket Sales at Bell, presented the award on behalf of Bell).

CATTLElytics - Tech for Good Award presented by Total Mom Inc (Brandon Sinclair, EVP of Partnerships & Strategy, presented the award on behalf of Total Mom Inc)

Additionally, our finalists went home with Airpods and a brand new iPhone for the Bell Innovation Award winner :)

Thanks, Dean Davidson , for hooking up our finalists and winners with their gifts!

A Platform for Growth

Canada's Total Mom Pitch provides more than just a competitive platform; it acts as a catalyst for growth and development.

Shout out to Bell for not only helping us share the voices of the top 100 semi-finalists, but for also helping us get the right tech in the the hands of our finalists so they can take their dreams online!

Regardless of the outcome, finalists gained invaluable exposure, connections, and feedback, helping them refine their ideas and strategies. The journey didn't conclude with the finale; it signalled the start of an exciting new chapter in their entrepreneurial ventures.

See the program here:


We had so much support to make this year's #totalmompitch come to life.

Thank you to our finalists, who put their faith in us and showed up so authentically.

Thank you to our presenting sponsor, Intuit QuickBooks, for diving into the Pitch family!

Intuit QuickBooks - Presenting Sponsor

Bell - Dedicated Powered by Telecommunications Sponsor

Roots - National Sponsor

Vista - Dedicated Printing/Design Sponsor

UPS - Shipping Partner

To see more about what happened at the CWE Gala, head over to


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