
The Judging Process
Our executive judges are accomplished leaders from across Canada. Some have risen to senior leadership positions within respected national organizations, while others have built and scaled successful businesses of their own. What unites them is a shared commitment to supporting the next generation of entrepreneurs.
While our judges play an important role in evaluating applications, their impact extends far beyond the scorecard. They bring invaluable insight, experience, and perspective, offering guidance that helps founders navigate challenges, seize opportunities, and accelerate their growth.
For many applicants, access to this caliber of mentorship and feedback is just as valuable as the competition itself.
Meet The 2024 Total Mom Pitch Judges





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2023 Total Mom Pitch Judges
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Past Judges

Sloane Muldoon
Sr VP Retail Performance

Gillian Riley
President & CEO

Stacey Madge
President & Country Manager

Kerri-Ann Santaguida
VP and GM, Merchant Services

Sarah Jordan
CEO

Anne De Aragon
Country Manager

Annie Marsolais
CMO

Laura Lenz
Partner

Kimberly Yeung
Partner, Women in Tech Venture Fund

Tanya Hayles
Founder & CEO

Tanya Knight
EVP, Clients and Services


Jennifer Cooke
Corporate Lead, Women in Trade


Agatha Alstrom
VP, Transformation Office for Financial Crimes


Kuppulakshmi Krishnamoorthy
Global Head, Zoho for Startups


Zabrina Hossain
Product Lead


Carinne Chambers-Saini
CEO & Co-Founder

Divya Gugnani
Co-Founder & CEO

Sandra Chuma
Founder & CEO

Joella Almeida
Manager of Strategic Partnerships

Julie Cole
Co-Founder & Sr Director

Fatima Zaidi
Founder & CEO

Laura Patrick
Founder & CEO

Natalie Locke Milne
VP of Content

Maria Locker
Founder & CEO

Katie McKinnon
Director & Co-Founder

Monique Bryan
Executive Producer of Personal Brands



