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Total Mom Inc. CEO & Founder Anna Sinclair named Canada’s Top 100 Most Powerful Women

TORONTO, Oct. 25, 2021 –

The 2021 Canada's Most Powerful Women: Top 100 Award Winners list was released by Women’s Executive Network along with their sponsors today, recognizing 105 outstanding women across Canada who advocate for workforce diversity and inspire tomorrow’s leaders.

Anna Sinclair, CEO & Founder of Total Mom Inc was named among those powerful women in the BMO entrepreneurs category.

"I started Total Mom Inc in a dark basement with a dream and a baby on the hip. After losing a business partner, sleepless nights and a loyal husband helping me bootstrap, I never thought that this journey would be this profound. My vision was to create the ultimate support system for moms to navigate life and career. What started out as an events company which produced Canada’s

largest holistic festival for moms called The Total Mom Show, has ignited a movement & community that inspires businesses to turn back the focus to mom" Says Anna Sinclair- Founder & CEO Total Mom Inc.

“When I look at this year’s winners, I see a group of radically authentic women who remind us all of what it means to stand up with courage, for themselves and those around them,” said Sherri Stevens, Owner and CEO of WXN.

“By recognizing and celebrating the strength, fearlessness, resilience and heart these women demonstrate, we can inspire more of the same in generations to come.”

"KPMG proudly stands with WXN as they champion the development, advancement and recognition of women across Canada," said Elio Luongo, CEO and Senior Partner, KPMG in Canada. "We celebrate the courageous, authentic women who share their strength and diverse perspectives. Together we can drive positive change and amplify the incredible achievement of women everywhere.”

“Mercedes-Benz is pleased to continue its long history of celebrating high-achieving women through its ongoing partnership with WXN,” says Eva Wiese, President and CEO of Mercedes-Benz Canada. “Each Top 100 Awards winner exemplifies the vision and drive required to ensure Canada’s long-term success. We are inspired by their courage and proud to play a role in recognizing their worth.”

Past award winners include some of Canada’s most iconic women: The Honourable Dr. Jean Augustine, the first African-Canadian woman elected to the House of Commons; Melissa Grelo, co-host of CTV’s The Social; Dr. Shawna Pandya, scientist-astronaut candidate; Michele Romanow, tech entrepreneur and venture capitalist; and Susan Aglukark, award-winning musician.

WXN’s Top 100 Awards Program includes a virtual two-day Leadership Summit and Gala on November 24 and 25. Visit for event details and tickets.

For a full list of winners, please visit:

About Total Mom Inc.

Total Mom Inc. is a social enterprise, community organization & Media company taking moms from overwhelmed to supported both personally and professionally through programs, products and services elevated by empowerment, business tools and making meaningful connections. The Total Mom Show is Canada’s first and largest holistic festival for moms that focuses not on kids and babies, but on the overall well-being of moms and parents. The festival is expanding into major cities across Canada and hosts interactive digital and in-person micro-events. The Total Mom Network is Canada’s fastest-growing business community for mom entrepreneurs offering programs & products including a signature national start-up pitch competition & business conference that brings together resources that empower women and provides global access to education and inspiration to meet the needs of moms and small businesses.

For more information, visit and @thetotalmomshow

About WXN

Women's Executive Network (WXN), a member-based organization, is North America’s #1 and only organization that meaningfully propels and celebrates the advancement of women at all levels, in all sectors, and of all ages. WXN delivers this advancement through training, events, mentoring, networking, and award and recognition programs for members and partners. WXN operates in Canada and the U.S.

About KPMG in Canada

KPMG LLP, a limited liability partnership, is a full-service Audit, Tax and Advisory firm owned and operated by Canadians. For over 150 years, our professionals have provided consulting, accounting, auditing, and tax services to Canadians, inspiring confidence, empowering change, and driving innovation. Guided by our core values of Integrity, Excellence, Courage, Together, For Better, KPMG employs nearly 8,000 people in over 40 locations across Canada, serving private- and public-sector clients. KPMG is consistently ranked one of Canada's top employers and one of the best places to work in the country.

The firm is established under the laws of Ontario and is a member of KPMG's global organization of independent member firms affiliated with KPMG International, a private English company limited by guarantee. Each KPMG firm is a legally distinct and separate entity and describes itself as such. For more information, see

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing, and service of Mercedes-Benz and Mercedes-AMG passenger vehicles and Mercedes-Benz Vans. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,050 people in 17 locations across Canada. Through a nationwide network of seven Mercedes-Benz own retail operations and 52 authorized dealerships, Mercedes-Benz Canada sold 35,396 vehicles in 2020. This positioned Mercedes-Benz as the top luxury manufacturer in Canada for the seventh consecutive year.


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