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Announcing The #TOP5 Semi-finalists in Canada's Total Mom Pitch !

A massive congratulations are in order! Give it up for Canada's Total Mom Pitch, presented by Intuit QuickBooks, powered by Bell!

The Executive Judges had the hard job of shortlisting 100 semi-finalists to these Top 5 Canadian women, who will be pitching for the ultimate prize of $50,000 in cash and business services happening live at the Canadian Women Entrepreneur (CWE) Industry Gala in Toronto, ON, on May 29th! 

This year's finalists represent a dynamic mix of industries, showcasing the vast talent among mom entrepreneurs across Canada. By celebrating these founders, we hope to inspire and empower the next wave of mom entrepreneurs!

Now, too the big announcement 🎉🎉🎉

Introducing The TOP 5 FINALISTS!!!

Siobhan Hamilton


Safe evolutionizes personal finance by merging psychological research with cutting-edge technology. Our app connects seamlessly to your bank account, providing a holistic view of your finances through a visual money map. We go beyond traditional budgeting by offering a soft boundary with a personalized safe-to-spend amount. At the heart of Safe is Money Penny, our AI companion trained in psychology, behavioural economics and financial therapy. Money Penny analyzes your spending patterns, understands your financial psychology, and provides rich insights into your money habits. By leveraging AI-backed behavioural analysis, Safe empowers you to make informed decisions, cultivate healthy financial behaviours, and reduce personal and household stress.


Natalie Sabri

Dough Parlour

Dough Parlour is a visionary toy company that crafts premium, eco-friendly, 100% non-toxic modelling dough that transcends the ordinary. With a patent-pending recipe, our luxuriously soft and squishy dough captivates children (and adults!) of all ages. Infused with nostalgically sweet and fruity scents such as Bubble Gum, Cotton Candy, and Strawberry, our dough engages the senses and fosters imaginative play. Our commitment to sustainability is what sets us apart- each batch is biodegradable and meticulously crafted from 100% food-grade ingredients, ensuring a safe and eco-conscious playtime for the little ones. Dough Parlour not only inspires creativity but also champions a greener and healthier play environment.


Miki Talebi


oomé is a premium smoked tofu company. Our products are marinated with clean and simple ingredients and then smoked with cherry wood that we source from our family cherry orchard. We are proud to be plastic negative certified – this means that for every package of smoked tofu sold, we remove two packages worth of plastic from our environment. At oomé we are on a mission to celebrate family and great tasting food, while creating a brighter future for our planet and generations beyond us.


Maria Lind

Sanamaria Inc

Sanamaria (Website, LinkedIn)

Sanamaria Inc. is an Ontario-based food broker that helps new brands get into the marketplace with an affordable sales team! We help small brands scale the ever competitive CPG market in Ontario with a professional "feet on the street" team and brand management. Our brands span owners from Coast to Coast in for representation in the strongest market in Canada, the Ontario market. This company is owned by a Mama and happens to also be comprised of mamas!


Hai Nguyen

The Shed Coffee

Hai Nguyen has been roasting and brewing something exceptional in Charlottetown.

The first P.E.I. woman entrepreneur to be certified as WBE Canada (Women Business Enterprise Canada), Nguyen has been raising the bar with international coffee industry ethics and sustainability. Her company, The Shed Coffee, percolated from a clear vision of ‘thoughtful, passionate coffee roasting’ blended with Prince Edward Island’s cultural flavours, creating spaces for coffee lovers to enjoy social connection and local artistry.

In addition, Nguyen has sought ways to support and promote women’s contributions in the coffee industry. That motivation inspired the Koolbrew canned coffee product line, which uses coffee beans from women-led farms. Nguyen’s passion for specialty coffee in Canada and on the East Coast reverberates through her wider industry involvement. In 2022, she served as community coordinator for Specialty Coffee Association (SCA) Canada and is a leader with the local SCA chapter.


Want to attend Canada’s Total Mom Pitch Finale?

The 2024 Canada's Total Mom Pitch Finale is happening at the CWE Industry Gala on May 29th in Toronto, ON.

Upcoming Events

CWE Self-Made Networking Breakfast (May 30th @ 8:30 am)

For Womxn Founders in CPG & Tech

The breakfast blends the innovative worlds of technology and Consumer Packaged Goods (CPG) expert strategy, methodology, and GTM experience into a unique and vibrant mix of conversations, speakers, and panels. 

A BIG Thank You to our Supporting Sponsors!

None of this would be possible without the dedication and generosity of our sponsors. A big shout out and thank you to Intuit QuickBooks, Bell, and UPS

Interested in next year's pitch? Join the waitlist here!


About Total Mom Inc.

Total Mom Inc. is a 100% women-owned company on a mission to transform the way women access support, education, and community on a personal and professional level. Total Mom delivers entrepreneurship and business lifestyle programs and initiatives for women to grow a profitable and sustainable business while juggling motherhood.

Total Mom remains the fastest-growing professional community of mom entrepreneurs, serving over 25,000 moms and growing through its award-winning programs in partnership with North America’s largest brands. The professional platform helps thousands of women access support by producing virtual and in-person programs, festivals and events that get the industry, media and community talking.


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