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Total Mom is a media brand and social enterprise with a business community with an annual collective reach of 24M + in Canada & the US. It was founded by Anna Sinclair - a former signed pop and entertainment professional and award-winning businesswoman.

After having children, advancing professionally as an entrepreneur made the uphill journey remarkably harder. This inspired her to grow a global online community with a mission to support women to live a life they love while building successful businesses and being a mom.


Each year with a small team,  Anna produces the annual Total Mom Business Summit and Total Mom Pitch competition that brings together some of the biggest brands and executives together to support women-owned founders looking to juggle raising a family & growing their business.

Total mom supports women through a community of 20k+ moms and growing and is a trusted lifestyle brand that is advocating for equal opportunities and challenging the limitations that parents face when learning how to build a business.

Contact Us


Socials @totalmominc |

  • Instagram
  • Twitter
  • YouTube


For media inquiries, please contact:

Megan Dunscombe

MAVERICK Public Relations

647-972-2373 |


Founder & CEO of Total Mom Inc.
Anna Sinclair is a Canadian singer and businesswoman. She is the recipient of various accolades, including being named Top 100 most powerful Woman In Canada and Top 50 most influential Canadian Women.

Our Values


Mom is not a singular identity. We celebrate and honour all parents, with all life experiences, career choices, and parenting styles.


We know Total Moms have big dreams and goals, and they deserve to have a community of mamas empowering them to take the next steps towards their goals!


We think like moms because we are moms. That’s why all Total Mom experiences are designed to support the needs of working moms, from logistics to comfort and everything in between.

Comparing us in the Market


Major support from mom community as well as from national and international businesses. The
corporation created the very first festival
dedicated just for moms (inclusive to anyone identifying as a mom) in Canada that celebrates andsupports
empowered mom life.


The Total Mom Show was the 1st Canadian
immersive holistic festival that focused on moms and not just babies. Total mom is also the first to advocate nationally and roll out the first Pitch competition and program that focuses on entrepreneurship support.


We grew an internal agency of influencers
including passionate moms. We have been

featured on CBC The National through a mini-
documentary piece on being a leader in the mom space via influencer marketing .


The network was created in 2016 and since
then has programs, events, and quality

Our Audience

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Mom-identifying, aged 25-52, interested in better-for-you products, personal development, and business support. Total Mom Businesswomen are ambitious, smart, and aspire to drive impact with their ideas!

What our partners are saying...


In The News

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