Apply
Tell us about the business you’re building. Applications close November 15.
THE PITCH / 2027Your idea.
Your idea.
Your moment.
A national opportunity for mom entrepreneurs to share what they are building, connect with a community, and take the next step.
THE OPPORTUNITYA bigger stage for
A bigger stage for
what you’re building.
Canada’s Total Mom Pitch brings together founders, mentors and business leaders to support the growth of mom-led businesses.
Explore the application, official eligibility and rules before entering.
Go to the application ↗Applications close November 15, 2026 at 11:59 p.m. Eastern Time. Official rules and eligibility apply.
A QUICK PLACE TO STARTIs the Pitch
Is the Pitch
right for me?
There’s room for a range of business stages. Use these highlights to start, then check the full official rules.
01You identify with the experience of being a mom or caregiver and are a woman entrepreneur.
02 · You have reached the age of majority in your province or territory and are a legal resident of Canada. Quebec residents are not eligible for the Pitch.
03Your current annual sales are under $2 million CAD and you have not been a previous Pitch Top 5 finalist.
04You own or operate a business, or intend to operate in the Canadian market. Additional conditions apply.
Pitch application fee: $35 CAD plus applicable processing fees and taxesSee the official application for full eligibility, terms and any applicable charges.
Read the complete Pitch requirements ↗These are highlights only. Entry does not guarantee selection. Read the governing Official Contest Rules
START YOUR PITCH JOURNEYYour idea deserves
Your idea deserves
to be heard.
An introduction from the Total Mom archive. For 2027 dates, eligibility and prize terms, use the current application and official rules.
Start your application ↗THE GRAND PRIZE$50,000
Estimated total grand prize value, including cash and sponsor-provided components. Values and availability are subject to the Official Contest Rules.
APPLICATIONS CLOSENov 15
2026 · Review the official eligibility before you apply.
THE LIVE FINALEFeb 10
2027 · Mississauga, Ontario.
THE MOMENTS BEHIND THE PITCHFROM OUR 2024 FINALE
From the idea
to the stage.
Every founder brings a different story. These are real moments from the 2024 finale, where four finalists shared their businesses live with the room.
Canada’s Total Mom Pitch, 2024. Past-event photography.
THE TOP FIVE / 2023The people
The people
behind the pitch.
Melanie Cote, Karen Richard, Aeryon Ashlie, Guita Yazdani and Crystal Wood brought their businesses to the 2023 finale. Their stories show the range of ideas and ambition that can reach the stage.
Meet the 2023 finalists ↗FEEL THE EXPERIENCEPicture yourself
Picture yourself
in this room.
Meet the founders, feel the energy and discover the 2027 Pitch & Industry Awards.
Explore the 2024 finale ↗THE JOURNEYFROM APPLICATION TO STAGE
Every next step
has a moment.
Top 100
The public Top 100 announcement is scheduled for November 23.
Top 5
Finalists are scheduled to be announced December 8.
The finale
Join us for the live finale on February 10, 2027.