The mother
of all pitches.

Canada's Total Mom Pitch presented by TD has been a highly anticipated event for all the moms out there who aspire to turn their innovative ideas into successful businesses.

After careful evaluation and selection by our panel of Executive Judges, we are pleased to announce the top 5 finalists who will be competing for the ultimate prize of $50,000 in cash and business services!

Highlighting The TOP 5 Finalists

This year’s finalists are an incredible group of talented women spanning across industries. We hope that by continuing to highlight the achievements of women we can inspire current and future generations of moms to pursue their passions and strive for success in their own right.

From being one step closer to becoming one of the finalists, to being in the actual TOP 5! They are now even closer to receiving the $50,000 grand prize of money & business services to help them move strategically and successfully, along with the opportunity to connect with investors, advisors, national programs, and business support.

INTRODUCING THE TOP 5 FINALISTS!!!

Karen Richard Made Live

Made Live is an AI-powered end-to-end solution bringing picture book publishing into the digital age on a mission to increase diversity in children's books by providing a platform for underrepresented authors. We aim to help publish books that promote inclusive storytelling and representation in children's literature by making it easy and affordable for anyone with a great book idea to bring their story to life, inspiring a new generation of young readers.

Made Live (Website, Facebook, Instagram, Twitter, LinkedIn)

Guita Yazdani

Campertunity

Campertunity, the Airbnb of camping. Campertunity is a website that welcomes landowners to list their land for campers to book for short-term stay. Solving the problem of there being too many campers and not enough campsites, Campertunity provides unique campsites while addressing the growing trend of people who want to camp close to home but far enough to see the stars.

Campertunity (Website, Facebook, Instagram, Twitter, Tiktok, Youtube)

Crystal Wood

U Grow Girl

U Grow Girl is a beacon of hope for women who survived child sexual abuse. Through "Time To Heal", our clinically supervised retreat, we provide the education, connection, and support needed so these warriors can experience a profound change in their lives. Our sustainable, locally grown floral and healing-inspired artisan goods serve as a means to cover the cost of the retreat so survivors attend free of charge.

By purchasing from us, you become a part of a bigger mission, the mission to help survivors heal and reclaim their power, your purchase is a symbol of hope and support, a small act of kindness that can have a profound impact on a survivor's life.

U Grow Girl (Website, Facebook, Instagram, Youtube)

Aeryon Ashlie

Aeryon Wellness

At Aeryon Wellness our mission is to “Empower Women With Holistic Health.”

Using the latest in scientific research we formulate and distribute the highest grade, all-natural, support supplements that make a difference. Our innovative use of QR codes provides education, nutrition and strategies to assist women on their journey to sustainable health and wellness.

At Aeryon Wellness, we pride ourselves on creating products that can be trusted by you, your daughters, and best friends.

Aeryon Wellness (Website, Facebook, Instagram, Twitter)

Melanie Cote

Do Good Donuts

At Do Good Donuts, we bake futures.

Do Good is a social enterprise created to hire young adults with developmental disabilities for paid, on-the-job training, where they gain skills, experience and confidence so they can go on to thrive at work in the community. We have been selling fresh, hand-made donuts and cookies at farmer's markets and through catering for two years, but we're about to get a 'hole' lot busier. Our first bricks and mortar Café and Bakery is set to open late this summer.

Do Good Donuts (Website, Facebook, Instagram, LinkedIn)

What’s Next?!

The top 5 finalists will be pitching live at the Canadian Women Entrepreneur (CWE) Industry Gala in Toronto, ON on May 30th.

The winner of Canada’s Total Mom Pitch will receive:

• $10k
• 1-year of bookkeeping courtesy of huumans
• Incredible gifts courtesy of Bell
• A full marketing plan to kickstart their business courtesy of The Influence Agency
• $2k in printing credits from VistaPrint
• A legal audit courtesy of Henry Brooks LLP
• A digital marketing audit courtesy of North Road Digital
• AirPods from Bell
• Earrings from Hillberg & Berk
• And so much more!

A BIG Thank You to our Sponsors!

None of this would be possible without the dedication and generosity of our sponsors. A big shout out and thank you to TD, Bell, Huumans, Vista, WEKH, Henry Brooks LLP, The Elleiance Network and North Road Digital.

Interested in next year's pitch? Join the waitlist here!

About Total Mom Inc.

Total Mom Inc. is a 100% women-owned organization that is passionate about creating support systems for our members in all areas of life. Our primary audience is women business owners, entrepreneurs, and executives. We provide a community platform for moms to access mentorship, resources, high-quality content, courses, and how-tos by leading experts. Total Mom Inc. reaches approximately 17M in Canada and the US, while supporting Canada’s fastest-growing entrepreneurial community of over 20,000 moms.

Total Mom Inc. is dedicated to empowering working women across the nation, and we are excited to share with you what went down on May 29, 2024, at the 6th annual Canada's Total Mom Pitch, presented by Intuit Quickbooks, powered by Bell.

The 2nd Annual Canadian Women Entrepreneur Industry Gala (CWE's) was the perfect stage to host the finale of Canada's Total Mom Pitch.

Hosted by Sonia Mangat

We were thrilled and grateful to have Sonia Mangat host this year's pitch. Her energy and authenticity lit up the room, and her passion for women's empowerment and entrepreneurship made her the best host ever!

Pitches that Inspired

The four finalists took the stage at the Canadian Women Entrepreneur Industry Gala in front of an audience of over 350 professionals, including top C-suites from major brands! The top four rocked it! They truly showcased their impactful businesses and the gritty and brave entrepreneurial spirit it takes to grow.

One after another, the finalists delivered engaging pitches that captivated the audience.

The Top 4 Finalists Who Pitch Live on Stage:

1. Siobhan Hamilton - Safe App
2. Maria Cruz-Lind - Sanamaria Food Services
3. Miki Talebi - oomé
4. Hai Nguyen - The Shed Coffee

The finalists pitching live on stage at the CWE Gala

A Panel of Expert Judges

Our panel of expert judges—including seasoned entrepreneurs, investors, and industry experts—had the difficult task of selecting a winner after all the finalists pitched.

Their expertise and experience were crucial in determining the winner of Canada's Total Mom Pitch.

Let's take a look at the Inuit QuickBooks VIP LOUNGE

The Executive Judges in action at the CWE Gala

This year's judges included: Kelly-Ann Massingberd - Group Marketing Manager - Intuit QuickBooks

Helena Cain - VP, Atlantic Ent. & Nat. Midmarket Sales - Bell

Paula Festas - Co-Founder & CEO - Huumans

Natasha Walji - Managing Director, Google Customer Solutions - Google

Tara Bosch - Founder - SmartSweets

Tanya Hayles - Founder - Black Moms Connection

Julie Cole - Co-Founder - Mabel's Labels

Allison Freeman - CEO - Chair-man Mills

Karuna Scheinfeld - Chief Product Officer - Roots

Lisa Mattam - Founder & CEO - Sahajan

Natasha Koifman - Founder & President - NKPR

Tammy Eckenswiller - Director - Love Good/Flow

Supportive Community and Mentorship

The Top 4 Finalists received valuable mentorship from Google experts during the competition. Thank you to the Google team for volunteering their time to mentor and prepare our Top 4 finalists for their big moment on stage!

One of the cornerstones of Canada's Total Mom Pitch is to equip our community with the essential resources and guidance to transform their businesses. This could not be possible without the support and dedication of our volunteer mentor :)

This year's finalist mentors included:

The Winner of Canada's Total Mom Pitch!

After much anticipation, the judges made their decision, selecting the winner of Canada's Total Mom Pitch - Miki Talebi, founder of oomé

oomé is a premium smoked tofu company. "Our products are marinated with clean and simple ingredients and then smoked with cherry wood that we source from our family cherry orchard. We are proud to be plastic-negative certified – this means that for every package of smoked tofu sold, we remove two packages' worth of plastic from our environment. At oomé we are on a mission to celebrate family and great-tasting food, while creating a brighter future for our planet and generations beyond us."

The winner of Canada's Total Mom Pitch, Miki Talebi, Founder & CEO at oomé

Also Featured - Recognition Award Winners

YoGPS - Digital Innovation Award presented by Bell (Helena Cain - VP, Atlantic Ent. & Nat. Midmarket Sales at Bell, presented the award on behalf of Bell).

CATTLElytics - Tech for Good Award presented by Total Mom Inc (Brandon Sinclair, EVP of Partnerships & Strategy, presented the award on behalf of Total Mom Inc)

Additionally, our finalists went home with Airpods and a brand new iPhone for the Bell Innovation Award winner :)

Thanks, Dean Davidson , for hooking up our finalists and winners with their gifts!

A Platform for Growth

Canada's Total Mom Pitch provides more than just a competitive platform; it acts as a catalyst for growth and development.

Shout out to Bell for not only helping us share the voices of the top 100 semi-finalists, but for also helping us get the right tech in the the hands of our finalists so they can take their dreams online!

Regardless of the outcome, finalists gained invaluable exposure, connections, and feedback, helping them refine their ideas and strategies. The journey didn't conclude with the finale; it signalled the start of an exciting new chapter in their entrepreneurial ventures.

See the program here:

A HUGE THANK YOU!

We had so much support to make this year's #totalmompitch come to life.

Thank you to our finalists, who put their faith in us and showed up so authentically.

Thank you to our presenting sponsor, Intuit QuickBooks, for diving into the Pitch family!

Intuit QuickBooks - Presenting Sponsor

Bell - Dedicated Powered by Telecommunications Sponsor

Roots - National Sponsor

Vista - Dedicated Printing/Design Sponsor

UPS - Shipping Partner

To see more about what happened at the CWE Gala, head over to cwegala.com

#totalmompitch #CWEIndustryGala

Every month, we’re handing the mic to a real founder from this community.

No highlight reel. No polished talking points. Just the real story.

Miki Talebi won Canada’s Total Mom Pitch in 2024. A Vancouver mom with a bet on smoked tofu—and a mission most founders wouldn’t touch. Two years later, Oomé is on its way to becoming the leading smoked tofu company in North America.

She didn’t have the “obvious” idea. She didn’t wait until it felt safe. She said yes to the stage when it still felt like a long shot, and that is exactly what turned it into a launchpad.

If you’re sitting on an application right now, wondering if your idea is too niche, too early or too different, remember: so was smoked tofu.

From the stage to national shelves

Winning Total Mom Pitch was a moment. What has actually shifted for Oomé—and for you—since then?

Since that moment, so much has changed. We built and moved into our own dedicated facility and have tripled our door count, launching into Metro, Save-On-Foods, Whole Foods nationally and Longo’s, as well as expanding into Quebec. There’s lots more on the horizon that we can’t wait to share.

What’s one thing you finally delegated and wish you’d done sooner?

We recently brought on a fractional sales rep, and it’s been such an amazing experience to watch her run with the business. I’m still heavily involved in strategy and head-office meetings, but watching someone who is seasoned in this business take on the execution piece—to sell our products into market—has been amazing and so liberating.

What would you tell the version of yourself who was still deciding whether to hit submit?

What will you regret more—choosing to hold back and wondering what would have happened if you did, or hitting that submit button and letting unlimited possibility and potential for more take over? For me, it’s always the latter that outweighs.

Real Talk: What a Tuesday actually looks like

We asked Miki to walk us through the version of a real Tuesday she would never post.

It’s waking up and reminding myself I’m meant to do this. Almost every morning, there’s a moment of hesitation and imposter syndrome. Then: workout, get ready for work, juggle kids’ lunches and school drop-off, and head into the office.

On this Tuesday, my day was about filling product for samples going to a potential new customer, putting together a PR box for an influencer, driving to the lab to drop off tofu for nutritional-facts analysis, getting back on the computer to answer emails, and reviewing production to make sure we smoked our tofu correctly and hit all of our critical control points for food safety.

None of this is glamorous. All of it is essential. Tomorrow will look different. There are always pivots, unexpected priorities and new goals to overcome.

Take the shot

Miki’s story is not proof that building a company becomes easy. It is proof that visibility, support and one brave submission can create possibilities that did not exist before.

All Total Mom Pitch and Business Awards applications close November 15, 2026.

Explore the opportunities and put your business forward at totalmompitch.ca.