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The $50,000 small business pitch and recognition awards program for Canadian moms.

The Fifth Annual
Canada's Total Mom Pitch

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Applications close March 20, 2023

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Believe in your business?

Let's build it together

You should be provided with support and opportunities for your unique position as an entrepreneur and a mother.

Being a mom in entrepreneurship doesn’t just mean having extra challenges. It means you have a whole multitude of extra skills too.

Meet the 2023 Executive Judges

The judges are business leaders from corporations large and small. The insights they provide you are invaluable. The judges are here to help you see the cracks in your business and help you succeed! 

The Nationwide Small Business Search is on and you could be next...

The $50,000 grand prize will provide more
than a helping hand to take your business to the next level. It includes a $10,000 cash and $40,000 value in business products, services and consulting. 


Listen to testimonials from last years Top 5!!

The Total Mom Pitch is Canada's LARGEST small business grant competition that supports mom entrepreneurs where they need it most!

Are you a Canadian mom looking to get your business off the ground? 

Canada's Total Mom Pitch is back, and YOU could be the next business owner to access $50,000 in funding and support! 


Whether you're looking for the right guidance to grow your business, looking for funding support, or trying to find a marketing miracle... the Pitch is here to help you get your business off the ground. 


The Total Mom


Submit Your Pitch

Tell us about yourself and your business. Think of this as creating a mini-business plan.  It will be time well spent, and our applicants repeatedly tell us how insightful this exercise is!


The Top 100

This is not a winner takes all event. The Top 100 also receive the opportunity to build relationships and learn how to expand their business through education, accelerator courses and media exposure.


The Top 5

Advance to the finals, and get ready to have all eyes on you. You will present on stage in front of some of the most influential women, brands and small busines owners. Work closely with your pitch coach to identify any holes in your business and strengthen your pitch.


Gala & Awards

Hundreds in attendance including business leaders, executives, media, influencers and small business owners. The Top 5 finalists will be pitching live and there will be Recognition Awards, Winner Announcement, Cheque Presentation, VIP Bags, and an Afterparty. 

The Total Mom

Total Mom is taking moms from overwhelmed to supported both personally and professionally. Total Mom provides global access to business programs,  wellness experiences, coaching and mentorship to meet the needs of moms personally & professionally.  Check out our programs and experiences within a community of like-minded moms juggling motherhood & their business.

We started as Canada’s largest holistic festival for moms called “ The Total Mom Show’ in 2017, today we connect all over the world. Our mission is to turn the focus back to mom so we can fill our cups too!


National Exposure

One of the perks of applying is getting your business nationally recognized. Each year dozens of pitch applicants will have the opportunity to be featured in stores by national media outlets

As Seen In

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Our 2022 Winner

The moment our 2022 winner, Alexandra Carnio, takes home the Pitch prize.

Check out last year's applicants!

Not sure if your business is right for the Total Mom pitch? Women across the country apply from various industries! Watch last year's " TOP 100 semi-finalists" to get inspired to apply.

Just by applying, you get


The application gets you thinking about your business from a different lens. Applicants have shared that the application itself was a huge value as it clarified where their business is and where it needs the most support.


 National Media opportunities and exposure across the country. Get your business and founder story on the map.


 All applicants will be reviewed by the 2023 judges and have a shot at winning a recognition award that will be presented to them by some of north America's largest brands live on the gala stage on May 30th, 2023. 

And, once you make it to the Top 100 you get:


A scholarship to a 3 month membership to the Total Mom Collective Sep 2023.


3 jam packed calls through our accelerator program where we introduce you to organizations, education and funding support. Let's open some doors!!


National video and media campaign featuring the TOP 100 Semi finalists, their stories and business.

A message from 

Multiple New York Times best-selling author, entrepreneur, and investor.

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