Apply
Tell us about the business you’re building. Applications close November 15.
February 10, 2027 · 6:30–10 p.m. · The Luxe Convention Centre, Mississauga
FOR THE WOMEN BUILDING WHAT’S NEXT
The mother
of all pitches.
Your ambition. A national stage.
A room that sees what you’re building.
Discovered. Funded.
Celebrated.
February 10, 2027 · 6:30–10 p.m. · The Luxe Convention Centre, Mississauga
$50K grand prize, four runners-up and 10 Industry Awards.
Apply for the Pitch ↗THE OPPORTUNITYA bigger stage for
A bigger stage for
what you’re building.
Canada’s Total Mom Pitch brings together founders, mentors and business leaders to support the growth of mom-led businesses.
Explore the application, official eligibility and rules before entering.
Go to the application ↗Applications close November 15, 2026 at 11:59 p.m. Eastern Time. Official rules and eligibility apply.
A QUICK PLACE TO STARTIs the Pitch
Is the Pitch
right for me?
There’s room for a range of business stages. Use these highlights to start, then check the full official rules.
01You identify with the experience of being a mom or caregiver and are a woman entrepreneur.
02 · You have reached the age of majority in your province or territory and are a legal resident of Canada. Quebec residents are not eligible for the Pitch.
03Your current annual sales are under $2 million CAD and you have not been a previous Pitch Top 5 finalist.
04You own or operate a business, or intend to operate in the Canadian market. Additional conditions apply.
Pitch application fee: $35 CAD plus applicable processing fees and taxesSee the official application for full eligibility, terms and any applicable charges.
Read the complete Pitch requirements ↗These are highlights only. Entry does not guarantee selection. Read the governing Official Contest Rules
START YOUR PITCH JOURNEYYour idea deserves
Your idea deserves
to be heard.
An introduction from the Total Mom archive. For 2027 dates, eligibility and prize terms, use the current application and official rules.
Start your application ↗THE GRAND PRIZE$50,000
Estimated total grand prize value, including cash and sponsor-provided components. Values and availability are subject to the Official Contest Rules.
APPLICATIONS CLOSENov 15
2026 · Review the official eligibility before you apply.
THE LIVE FINALEFeb 10
2027 · Mississauga, Ontario.
THE MOMENTS BEHIND THE PITCHFROM OUR 2024 FINALE
From the idea
to the stage.
Every founder brings a different story. These are real moments from the 2024 finale, where four finalists shared their businesses live with the room.
Canada’s Total Mom Pitch, 2024. Past-event photography.
THE TOP FIVE / 2023The people
The people
behind the pitch.
Melanie Cote, Karen Richard, Aeryon Ashlie, Guita Yazdani and Crystal Wood brought their businesses to the 2023 finale. Their stories show the range of ideas and ambition that can reach the stage.
Meet the 2023 finalists ↗FEEL THE EXPERIENCEPicture yourself
Picture yourself
in this room.
Meet the founders, feel the energy and discover the 2027 Pitch & Industry Awards.
Explore the 2024 finale ↗THE JOURNEYFROM APPLICATION TO STAGE
Every next step
has a moment.
Top 100
The public Top 100 announcement is scheduled for November 23.
Top 5
Finalists are scheduled to be announced December 8.
The finale
Join us for the live finale on February 10, 2027.
FOUNDER STORY / 2024 PITCH WINNERHer moment.
Her moment.
Your possibility.
Miki Talebi, founder of oomé, stepped onto the Total Mom Pitch stage and won in 2024. In her recent founder feature, she shares the work, doubt and determination behind building her business.
“It’s waking up and reminding myself I’m meant to do this.”MIKI TALEBI · FOUNDER, OOMÉRead Miki’s founder story ↗
IN THEIR OWN WORDSPAST FINALISTS & WINNERS
Big moments.
Real people.
Behind every application is a founder deciding to put her idea out there. Hear from women who have been part of the experience.
“To make it to the top five finalists is incredible.”
Aeryon Ashlie · Founder, Aeryon Wellness
Read the 2023 finale story ↗“It’s waking up and reminding myself I’m meant to do this.”
Miki Talebi · Founder, oomé
Read Miki’s founder feature ↗THE FOUNDER EXPERIENCEHear it
Hear it
from them.
Past Top Five founders reflect on the Total Mom Pitch experience.
Watch on YouTube ↗10 Industry Awards.
Extraordinary ambition.
Discover the category that celebrates the business you are building.
01 / INDUSTRY AWARD
Women's Financial Independence Award
For founders whose businesses have helped create financial stability or independence.
PRESENTED BY
02 / INDUSTRY AWARD
Trailblazer Entrepreneur Award
For established founders with $2M or more in cumulative business revenue and a record of industry leadership.
03 / INDUSTRY AWARD
Women in Tech & AI Innovation Award
For entrepreneurs using digital tools, automation or AI to make their businesses work smarter and grow.
FROM THE TOTAL MOM ARCHIVETHE BRANDS BEHIND THE POSSIBILITY04 / OUR PARTNERS
They see
what we see.
Ambitious founders deserve meaningful support. These are the organizations helping bring this platform, its recognition, and its experiences to life.
Become part of the story ↗
February 10, 2027 · 6:30–10 p.m. · The Luxe Convention Centre, Mississauga
An evening for
your next chapter.
The live pitches. The recognition. The conversations you’ll still be thinking about on the way home.
Join us in Mississauga to celebrate the women building Canada’s future.
A LITTLE CLARITY
Your next move,
made simple.
Should I enter the Pitch or the Industry Awards?
The Pitch is a business competition for eligible mom entrepreneurs. The Industry Awards recognize achievement across specific categories. Review the official eligibility for the path that fits you.
Compare official categories ↗What are the important dates?
Applications close November 15, 2026. The Top 100 reveal is scheduled for November 23; Top 5 for December 8; Business Award finalists for December 10. The live finale takes place February 10, 2027.
Can I attend without applying?
Yes. The finale is also an opportunity to celebrate and connect with founders and the wider business community. Tickets are available now. Explore the passes and current availability at checkout.
Get gala tickets ↗How can my brand get involved?
Tell us about your goals and the founders you want to support. Our team can discuss relevant partnership opportunities and availability.
Connect with the partnerships team ↗