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The $50,000 small business pitch and recognition awards program for Canadian moms.

Canada's Total Mom Pitch
The Mother of All Pitches

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Join the Waitlist for 2024 Total Mom Pitch Application! 

Be the first one to know!

The Total Mom

Total Mom is taking moms from overwhelmed to supported both personally and professionally. Total Mom provides global access to business programs,  wellness experiences, coaching and mentorship to meet the needs of moms personally & professionally.  Check out our programs and experiences within a community of like-minded moms juggling motherhood & their business.

We started as Canada’s largest holistic festival for moms called “ The Total Mom Show’ in 2017, today we connect all over the world. Our mission is to turn the focus back to mom so we can fill our cups too!

Meet the 2023 Executive Judges

The judges are business leaders from corporations large and small. The insights they provide you are invaluable. The judges are here to help you see the cracks in your business and help you succeed! 

The Nationwide Small Business Search is on and you could be next...

The $50,000 grand prize will provide more
than a helping hand to take your business to the next level. It includes a $10,000 cash and $40,000 value in business products, services and consulting. 


Listen to testimonials from last years Top 5!!

Recognition Awards

TD Social Enterprise Award

"This award is given to a business that embeds a social, cultural or environmental purpose into the business and/or reinvests their profits into their mission"

Bell Digital Innovation Award

"This award is given to the business that is taking a digital and innovative approach to growing, building or sustaining their business."

Most Transformational Business Award

"This award is given to the business that has supported its customers through a significant transformation, either through measurable growth or a transformation in ideology. This award will consider the scale of the transformation, feedback from the business's customers, as well as data that supports the transformation."

Black Moms Connection Village Award

"This award is given to the business that is majority-owned by a self-identifying Black woman in recognition of the additional barriers Black women face in getting funding for their businesses. This award looks at businesses that look at finding a solution to a problem that serves all, ensure there is an equity-lens (ex: diverse staff in executive/management position) and is a celebration of diversity in authentic ways."

Design for Success Award

"This award is given to the business that has displayed the most creative use of design to capture the attention of its audience."

IP Star Award

"This award is given to the business which has best harnessed its IP to grow. This award looks at the business' use of its brand and systems to create courses, licensing programs, certifications or franchises."

Are you a Canadian mom looking to get your business off the ground? 

Canada's Total Mom Pitch is back, and YOU could be the next business owner to access $50,000 in funding and support! 


Whether you're looking for the right guidance to grow your business, looking for funding support, or trying to find a marketing miracle... the Pitch is here to help you get your business off the ground. 


The Total Mom


Submit Your Pitch

Tell us about yourself and your business. Think of this as creating a mini-business plan.  It will be time well spent, and our applicants repeatedly tell us how insightful this exercise is!


The Top 100

This is not a winner takes all event. The Top 100 also receive the opportunity to build relationships and learn how to expand their business through education, accelerator courses and media exposure.


The Top 5

Advance to the finals, and get ready to have all eyes on you. You will present on stage in front of some of the most influential women, brands and small busines owners. Work closely with your pitch coach to identify any holes in your business and strengthen your pitch.


Gala & Awards

Hundreds in attendance including business leaders, executives, media, influencers and small business owners. The Top 5 finalists will be pitching live and there will be Recognition Awards, Winner Announcement, Cheque Presentation, VIP Bags, and an Afterparty. 

As Seen In

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Our 2022 Winner

The moment our 2022 winner, Alexandra Carnio, takes home the Pitch prize.

Check out last year's applicants!

Not sure if your business is right for the Total Mom pitch? Women across the country apply from various industries! Watch last year's " TOP 100 semi-finalists" to get inspired to apply.

Just by applying, you get


The application gets you thinking about your business from a different lens. Applicants have shared that the application itself was a huge value as it clarified where their business is and where it needs the most support.


 National Media opportunities and exposure across the country. Get your business and founder story on the map.


All applicants will be reviewed by the 2023 judges and have a shot at winning a recognition award that will be presented to them by some of north America's largest brands live on the gala stage on May 30th, 2023.

And, once you make it to the Top 100 you get:


A scholarship to a 3 month membership to the Total Mom Collective Sep 2023.


3 jam packed calls through our accelerator program where we introduce you to organizations, education and funding support. Let's open some doors!!


National video and media campaign featuring the TOP 100 Semi finalists, their stories and business.

A message from 

Multiple New York Times best-selling author, entrepreneur, and investor.

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