The $50,000 small business pitch and recognition awards program for Canadian moms.
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The Mother of All Pitches
Are you a
looking to grow your business nationally?
Canadian Mom
The future of entrepreneurship is being built by moms and Canada’s Total Mom Pitch is back to fund it.
We are awarding $50,000 in funding + high-impact support to a founder ready to lead, scale, and build what’s next. This is more than capital, it’s access to the strategy, visibility, and ecosystem designed to accelerate real growth.
Whether you're seeking funding, clarity, or the right support to expand your vision, this is where momentum meets opportunity.
Interested in Applying?
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As Seen On
The Total Mom
Pitch Experience
1
Submit Your Pitch
Tell us about yourself and your business.
Think of this as creating a mini-business plan. It will be time well spent, and our applicants repeatedly tell us how insightful this exercise is!
2
The Top 100
This isn’t a winner-takes-all moment.
Our Top 100 founders gain access to meaningful connections, expert-led education, and opportunities designed to help them grow and scale. From accelerator programming to media exposure, this is where momentum builds.
3
The Top 5
Advance to the finals and step into the spotlight.
Our Top 5 founders take the stage in front of influential women, leading brands, and a powerful community of entrepreneurs. With dedicated pitch coaching, you’ll refine your story, strengthen your strategy, and elevate your business for what’s next.
4
Awards
An unforgettable night with hundreds of business leaders, executives, media, influencers, and founders in the room.
Our Top 5 finalists take the stage to pitch live, followed by Recognition Awards, the Winner Announcement, and official cheque presentation.
The evening continues with curated VIP gifting and a high-energy afterparty to celebrate what’s been built.
Just by you get:
Applying
CLARITY
Refine your thinking. Strengthen your direction.
This process is designed to bring sharp clarity to your business. Where you are, where you’re going, and what matters most next.
VISIBILITY
Be seen beyond your current circle.
Gain access to national media and brand exposure, putting your business and your story in front of the audiences that matter.
RECOGNITION
Be recognized for what you’re building.
Every application is reviewed by our judges, with selected founders stepping onto the pitch stage on February 10, 2027, in front of leading brands, media, and decision-makers.
The Total Mom
COMMUNITY
Total Mom is taking moms from overwhelmed to supported both personally and professionally. Total Mom provides global access to business programs, wellness experiences, coaching and mentorship to meet the needs of moms personally & professionally. Check out our programs and experiences within a community of like-minded moms juggling motherhood & their business.
We started as Canada’s largest holistic festival for moms called "The Total Mom Show" in 2017, today we connect all over the world. Our mission is to turn the focus back to mom so we can fill our cups too!
And, once you make it to the you get:
Top 100
First to know about grants and funding opportunities.
Tap into network and community of women who are on the same path as you who you can call when you need them.
Meet industry leaders who can discover you, ask you to speak, and get your business story on a national level.
Incubator Experience:
As a Top 100 Semi-Finalist, you’ll be invited into three high-impact incubator sessions designed to move your business forward in real time.
Each session is built to open doors, not just inspire ideas. Featuring direct access to:
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Industry organizations
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Funding pathways and capital education
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Strategic business support systems
National Media & Storytelling Campaign
Top 100 Semi-Finalists will be featured in a national video and media campaign showcasing the founders, stories, and businesses shaping the next generation of entrepreneurship.
This is more than visibility, it’s positioning.
Your story will be amplified across platforms to highlight your journey, your impact, and your business in a way that builds recognition, credibility, and long-term brand authority.
The Nationwide Small Business Search is on and your business could be next...
One founder will be awarded a $50,000 Grand Prize, designed to accelerate real growth and scale.
This includes:
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$10,000 in cash funding
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$40,000 in curated business services, consulting, and strategic support
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Built to move a business forward, not just support it.